Series
For the mind-bending Apple TV+ thriller Shining Girls, our creative campaign based on “A Thrilling New Perspective” immersed audiences’ feeds in a complex world that bent time, distorted visuals, and encouraged them to look twice—as things were not always what they seemed.
AV
- Editorial
- Sound Design
- Finishing
Digital + Social
- Design + Motion
- Copywriting
- Social Strategy
Trailer Spread
Taking fans deeper into the trailer and Kirby’s reclamation narrative of the series, we highlighted the connection points between the characters, voyeuristic cinematography and shifting realities that surround them.
Trailer Spread
Taking fans deeper into the trailer and Kirby’s reclamation narrative of the series, we highlighted the connection points between the characters, voyeuristic cinematography and shifting realities that surround them.
Perspectives Evolve Spread
We brought fans into the show’s investigation through a platform-breaking Instagram carousel Spread that continuously refreshed content throughout the season. Utilizing an Instagram hack to switch out alternate panel versions after select episodes, content evolved for a mind-bending viewing experience to bring a change to the storyline and greater focus on the new evidence. Our design and motion craft leaned into the show’s analog visuals of microfiche, chromatic aberrations and constantly shifting realities.
Parallel Reflection Spread
Our sustain Spread’s custom 3D lightograph portrait of Elisabeth Moss, digital lenticular and other creative focused on dueling perspectives that shift and subtly alter their appearances, visually interpreted Kirby’s complex world and how it was masterfully adapted to the show.
Strategy
- Audience Insights
- Creative Positioning
- Measurement & Reporting
Our strategy for Apple’s psychological thriller, The Shining Girls highlighted the story of one woman’s fight to take back her life, using her skills as an aspiring journalist to piece together the confounding puzzle of her assailant’s murders – a series of killings which seemed to defy all laws of reality.
Our strategy for Apple’s psychological thriller, The Shining Girls highlighted the story of one woman’s fight to take back her life, using her skills as an aspiring journalist to piece together the confounding puzzle of her assailant’s murders – a series of killings which seemed to defy all laws of reality.
