Film
To differentiate this iteration of The Batman from its predecessors and launch the film into the cultural conversation, we worked with Warner Brothers to establish a bold new visual ID, create buzzworthy A/V and TV spots, and take over the internet with an in-world social ARG experience, for a campaign that drew in superfans and newcomers alike.
Key Art
- Illustration / Sketch
Teaser Art
Teaser Art
AV
- Finishing
Digital + Social
- Copywriting
- Strategy
- Digital Engineering
Strategy
The Gotham criminal web is a puzzle that not even Batman can solve (or wants to), but will find himself with no other choice. Our campaign strategy for The Batman explored the many shades of vengeance, not only in Batman, but in all our characters. We empowered audiences to explore the contrast between the dark of Gotham’s crime scene and the light of interactivity, through the gamification of riddles.
The Gotham criminal web is a puzzle that not even Batman can solve (or wants to), but will find himself with no other choice. Our campaign strategy for The Batman explored the many shades of vengeance, not only in Batman, but in all our characters. We empowered audiences to explore the contrast between the dark of Gotham’s crime scene and the light of interactivity, through the gamification of riddles.
Packaging
- Illustration / Sketch
Results
ARG PLAYERS
ORGANIC VIEWS
