Film
Is there anything more human than the love of a robot and a dog? In this unusually touching tale of a postapocalyptic world, we worked with Apple to celebrate a family unlike any other, yet one that everyone could fall in love with.
Digital + Social
- Design + Motion
- Copywriting
Engineering Humanity
An immersive Instagram carousel Spread was at the center of our launch campaign and provided a thematic look at how Finch was teaching his robot, Jeff, to become more human on their cross-country journey for survival. Swiping through seamlessly designed and animated carousel panels of content brought fans along for the ride with video “lessons” on human learning, art, navigating the roads of life and understanding not only how humans survive but why we keep going.
Engineering Humanity
An immersive Instagram carousel Spread was at the center of our launch campaign and provided a thematic look at how Finch was teaching his robot, Jeff, to become more human on their cross-country journey for survival. Swiping through seamlessly designed and animated carousel panels of content brought fans along for the ride with video “lessons” on human learning, art, navigating the roads of life and understanding not only how humans survive but why we keep going.
Hello New Friends
Our social campaign's elevated design and motion craft was complemented by special shoot footage captured by our team and Apple's deep editorial behind-the-scenes footage and interviews revealed the "how they made the magic" stories for fans to explore. Throughout this cohesive creative experience, fans explored the world of the film, formed connections with the relatable characters and learned that sometimes it takes a dog and robot to teach us how to be human.
Roadtrip Instagram Spread
Timed to the release of the film, we took fans on a 2269 mile road trip with Finch, Jeff and Goodyear through Instagram. This Spread highlighted the adventure ahead and a deeper editorial look at thow the film was made with Tom Hanks and crew taking fans along for the ride.
Strategy
- Audience Insights
- Creative Positioning
- Measurement & Reporting
For Apple’s first true blockbuster film we aimed to build a strategy that eventized its release while finding emotional and personal connection points. As Tom Hanks as Finch embarked on his journey to put the storms in his wake, audiences saw themselves in him. His ingenuity was aspirational. His willingness to do whatever he could to protect the ones he loves was relatable.
The world around us is unpredictable. So you do whatever you can.
For Apple’s first true blockbuster film we aimed to build a strategy that eventized its release while finding emotional and personal connection points. As Tom Hanks as Finch embarked on his journey to put the storms in his wake, audiences saw themselves in him. His ingenuity was aspirational. His willingness to do whatever he could to protect the ones he loves was relatable.
The world around us is unpredictable. So you do whatever you can.
